Influencer Marketing platforms, Social Media Influencer and Influencer Marketing in a Nutshell
Social Media has become such a great platform for individuals and brands out there, that everyone has made social media a marketing tool. Be it for themselves or for the companies they work for, social media marketing plays a vital role. Social media has grown to such an extent in these 5-7 years that no one would ever think of. This has given rise to a new form of marketing that is popular as influencer marketing. Several Influencer marketing platform has come up in recent past that help brand and agencies to connect with Instagram influencers and other Social Media Influencers.
Influencer Marketing
Whether it is promoting a brand or raving about it, for free or by paid promotions, social media has let out loads of options readily available for anyone over the world, that too, for free. However, there are payment options, for premium features, if you are confident enough about your plans and are sure enough that they will work.
Facts and Figures
Social media influencers, these days, have really made it big on every social media platform, especially, Instagram. Instagram influencer marketing is has gained huge popularity and is an effective way to connect to the audience through key leaders to boost sales and drive traffic. According to the Global Digital Statshot from We Are Social and Hootsuite, 3.196 billion people actively use social media, which equates to 42% of the world’s population.
Stats of Social Meaid Marketing
So, if you’re on the right track when it comes to digital marketing campaigns, you can reach people across the globe. Good news! They could also be your potential customers! Isn’t it amazing? How just the right track of ideas and with the right investment on the right channels, your brand can make the most out of really less. To be or not to be an influencer. That is the question.
Customer Segmentation
First of all, customers have really high standards these days. Whether it is of a higher price or a lower price, customers want some good quality products and would buy it if they are given great recommendations or at least consider buying it.
Earlier, there weren’t many people who did this. However, nowadays, due to increased segmentation and an increase in brands day by day, influencers really have a pivotal role to play when it comes to purchasing decisions of a customer and how to enhance the shopping experience. Right at the start when the customers think of or consider buying a product until the product has been purchased successfully.
Earlier, the gurus of that particular niche were who we sought advice or recommendations from. These people were very well versed when it came to that particular sector and were quite knowledgeable and trustworthy.
They were experts and their information was credible, too. Nowadays, influencers play the same social when it comes to social media and marketing products on social media.
How To Become an Influencer
Social media influencers curate good quality content and market the product in such a way that customers start thinking about the product and buy it even if they don’t necessarily need it. More than our peers, we would definitely look up to the internet and the people who are aware of what we’re looking for and have some experience attached to it. When it comes to food, technology, lifestyle, fashion, there are heaps of influencers out there actively using social media and making the most of it. The question here is how do we become one?
To become an influencer, we need to get our basics straight. First, we need to know what field would we delve in. It is important that you need to know about the field. Not just aware. You have to know about the ifs and buts and A to Z’s about it.
The best part of being an influencer is that you can be an expert and a friend at the same time. In any field, it is important that you do your research in such a way that you yourself are confident about the product.
Content is What Matters The Most
When you talk to your audience or even your potential customers, you have the power to create an image of yourself in such a manner that you as well as your brand are talking to people in such a way that your customer feels a friend is recommending these products to them.
The content that you generate has to be spot on! When you start understanding core facts about your niche and what the target audience needs, that’s when you can create the best possible combination of your interests and the audiences and make the content interesting for yourself and for them. To become an influencer is not rocket science.
However, it is really essential for you to understand which channels are you selecting in order to build your image as an influencer. Half of your problems are solved when you select the right channels. Instagram and LinkedIn are really generating wider audience interests whether it is B2B for LinkedIn or B2C for Instagram, these social media platforms are really waving the flag. Instagram is the channel where 93% of the social media influencers focus their content — because it gives them the best results.
However, it depends on your brand and who is its target audience. Just because Instagram gives the best results for product A, that doesn’t mean that your product too will successfully work on Instagram.
Less Credits For Hard Work
One of the most important things no one really talks about is the unnoticed hard work and passion that goes while creating content. Even though there are many influencers out there who call themselves ‘influencers’ but do not refrain from posting plagiarised content, there are many influencers and content creators who do work hard to share content and curate it.
There are many who work hours and invest their money and time in it. They take weeks to create a plan, work towards it and achieve the goals. All this for a five or ten-minute video. There are so many people who are just so busy criticizing everything on the internet that there is no space for a little bit of appreciation.
So, it is advisory to appreciate the content what influencers post, as every influencer isn’t the same. Some do work hard to attain the position that they have achieved.
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